frito

Digital Campaign for Tony Hawk

Creative Director/Copywriter: Kevin McGraw
Web Designer/Developer: Jonathan McMills
Graphic Designer: Steve Monfils

Frito-Lay’s tie-in with the Tony Hawk brand offered kids high-energy digital interaction and entertainment value along with chance to win an authentic signed skateboard deck from Tony Hawk. Interactive fun—complete with downloads, videos of Boom Boom HuckJam and assorted links—kept interest ramped up for the duration of the promotion.