glade

Glade Plug-Ins FSI/Couponing

Creative Director/Art Director: Kevin McGraw
Copywriter: Amy Levy

The way we looked at it, people going through innumerable offers in circulars deserved to be entertained as consumers being reached via mainline advertising. A little innuendo went a long way with “Get Fresh At The Office,” Glade PlugIns air fresheners’ targeted effort to breathe new life into FSI messaging.